The Genographic Project is a cooperation between IBM, the National Geographic Society, Spencer Wells, and the Waitt Family Foundation. Its aim is to collect genetic information of populations, isolated indiginous peoples and modern peoples, and to offer consumers the opportunity to trace back their genetic journey over time and geographies. The genetic markers, the Y-chromosome for men and the maternal metochondriae for women, allow to directly trace back descendencies, and by mapping DNA geneticists are able to calculate common ancestors between people. Richard Dawkins describes this process in an easy to understand fashion in his bestselling book The Ancestor’s Tale.